O’Brion is the founder of “What Big Brands Know” and the creator of the Business Blueprint. The morning keynote will take billion-dollar strategies that a small business can take away to attract customers and turn them in to passionate loyal fans of your business. Gerry’s lunch keynote, "Navigating Change and Generational Differences," will teach attendees how to leverage change to their advantage, as well as critical strategies to motivate millennial employees and attract millennial customers.
His presentation drives growth with companies of all sizes from small businesses to billion dollar brands. Gerry built his career growing big brands. After earning his MBA at the University of Michigan, he worked with Procter & Gamble on brands such as Crisco, Tide, Mr. Clean, and Spic & Span. Next, at Coors Brewing Co. he managed Coors Light, a $2 billion business. He was then VP of Marketing for the $1.5 billion Quiznos restaurant chain. Gerry was most recently VP of Marketing for Red Robin Gourmet Burgers, a $1 billon brand.
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