Additionally, lodging is more than 15,000 room nights ahead of 2013 – the year the community commemorated the 150th Anniversary of the Battle of Gettysburg and the Gettysburg Address.
“The anniversary year was not the pinnacle of tourism in Adams County, Pa.,” said Norris Flowers, President of Destination Gettysburg. “It was the beginning to a new era of tourism, and we’re seeing the success of that right now.”
Soon after the 150th Anniversary, Destination Gettysburg unveiled a shift in its marketing approach to focus on experiences beyond the Civil War and highlight – in addition to history – the region’s culinary tourism, shopping, outdoor recreation and other ways for families and younger visitors to enjoy the area.
“These lodging numbers are positive encouragement that the marketing we have implemented is working,” said Flowers.
In 2015, through October, more than 426,000 room nights have been reserved, generating over $45 million among the hotels that participate in the study of overnight lodging. The average daily rate in 2015 is $105.55, more than $3 higher than 2014.
Destination Gettysburg, the official destination marketing organization, markets Gettysburg – Adams County as a premier travel destination, producing a positive economic impact.