In Destination Gettysburg's case, it largely works with travel writers whose work appears in print publications, online blogs or television and radio broadcasts.
In a typical year, Destination Gettysburg hosts upwards of 30 out-of-town journalists to develop stories about the destination. These tours - typically called FAM (familiarization) tours - allow destination marketing organizations to showcase, first-hand, the experiences within their communities.
This week, Destination Gettysburg welcomed six journalists as part of a Culinary Media Tour to highlight the great food experiences in and around Gettysburg. Over two days, the staff of Destination Gettysburg brought these members of the media up-close to the culinary experiences that have made traveling to Adams County, Pa. so enjoyable.
Previous articles about Gettysburg can be seen here.