It was imperative that Destination Gettysburg works to give Gettysburg a better presence on this site.
In June, Destination Gettysburg launched a display campaign targeting visitors who were searching for trip ideas in Pennsylvania, Maryland and Virginia. This was a great strategy to reach potential visitors who may not have thought of Gettysburg as a destination. But once we convinced them to consider Gettysburg, what content would they find on TripAdvisor?
This month, Destination Gettysburg invested in a Premium Destination Sponsorship that allows our organization to control the destination content as well as underwrite the cost of re-coding so that all businesses in Adams County could be associated with a Gettysburg search. This investment resulted in two platforms to showcase our destination - the Gettysburg page and the Greater Gettysburg page on TripAdvisor.