When budgets are tight, tourism organizations often get targeted by political players who would like to see their budgets allocated to other things. And destination marketing organization leaders who came up through the ranks of convention sales might question the need for staff members and marketing dollars to go to the tour and travel side of the industry.
These efforts are misguided, though. Group tourism can add an important element of business to any destination, and there are numbers to back that up. In case you or your colleagues need a refresher, here are four of the top reasons for destination marketing organizations to invest in tourism.