Agenda

summit agenda

registration/breakfast - 8 a.m. to 9 a.m.

keynote speaker - 9 a.m. to 10 a.m.

The Irresistible Power of Strategic Storytelling
Presented By: Kindra Hall
Kindra Hall has presented this storytelling keynote for audiences around the world and across industries to equip them with this essential skill for success in a connected economy. Far from jargon or fluff, Kindra’s approach to storytelling is razor-sharp and immediately actionable. The result: Using Kindra’s blueprint for effective storytelling, attendees leave empowered and equipped to close more sales, build better relationships or blow up their brands by leveraging the irresistible power of their stories.

Learning Objectives:

Understand the psychology behind strategic storytelling- to fully take advantage of it
Gain clarity on what a story actually is- a nuance lost in the sensationalism of the world individual
Discover the biggest storytelling mistakes and how to avoid it
Breakdown the Three Step Storytelling Process
Study the anatomy of a fail-proof story for maximum impact
Determine the many opportunities for telling the stories for results

BREAKOUT SESSION I - 10:15 A.M. TO 11:15 A.M.

Improving the Customer Experience- Making an Impact!
Presented By: Lyn Falk, Retail Works, Inc
The customer experience in your store, restaurant or place of business is one of your biggest differentiators. There is a strong cause and effect relationship between strong branding, design, display, and ultimate profitability. Learn how to attract and engage your customers through effective storefront design, interior decor, layout, and display & merchandising techniques. Whether you are selling to the millennials or the baby boomers, you will learn how to create an engaging shopping environment that helps your business stand out, and even become a destination!

Growing Your Business Online: How Small Businesses Create a Digital Presence For Results
Presented By: Allison Chaney, Boot Camp Digital
You will learn:

What makes a great website that gets customers
Ten things EVERY website should include to attract customers
Why search engines are vital to growing your business and how to be found on them
How to grow visibility of your website through SEO (Search Engine Optimization)

Show and Tell: Your Image as a Professional
Presented By: Lynne Breil, The Professional Edge, Inc.
It’s important for people at every level to project a professional, credible image, while making the most of business encounters. Proper business etiquette and good communication help an organization flourish. In this session you will learn how your visual, vocal and verbal signals communicate a message and how your business “manners” can help you build client relationships.

BREAKOUT SESSION II - 11:30 A.M. TO 12:30 p.m.

Social Media Efficiency- Getting Results Faster
Presented By: Dorien Morin van Dam, Boot Camp Digital
You will learn:

Avoid the social media time-suck
Prioritize your efforts
Create a strategy for how to spend your time to maximize results
Use automation to drive your social media
Build a workflow to manage social media effectively
Optimize visuals to create an impact

Proven Display Tactics and Visual Merchandising Techniques
Presented By: Lyn Falk, Retail Works, Inc.
Learn how to:
• build dynamic and attention-getting window displays using the elements & principles of design and unique, cost-effective props.
• merchandise store fixtures and create in-store focal point displays to grab attention, engage your customers and get them buying.

Media Managment- To Tell or Not to Tell?
Presented By: Christina Butler, WTHM Harrisburg for The Professional Edge, Inc.
Meeting the media during a publicized event or even when you’re handling a crisis isn’t easy, especially when reporters and photographers are ‘nipping at your heels’. Knowing how to plan for, respond to, and manage what you’re going to say shouldn’t be left to chance. In this session, media expert and veteran news reporter, Christina Butler, will share her experience responding to and asking questions when a newsworthy event puts your business in the public eye.

lunch with keynote speaker - 12:30 p.m. to 2 p.m.

Lunch and Q&A with keynote speaker Kindra Hall

breakout session iii - 2:15 p.m. to 3:15 p.m.

Social Media Marketing ROI- Is a Digital Presence Really Worth It?
Presented By: Dorien Morin van Dam, Boot Camp Digital
You will learn:

How to set common objectives and sketch out a strategy for achieving them
How to measure your results
Which tools are the best for monitoring results
What the numbers mean
Tactics for course correcting when the analytics don’t measure up to objectives.

Communication in the Age of ...Squirrel... Limited Attention Span
Presented By: Allison Chaney, Boot Camp Digital
You will learn:

The challenge of digital attention spans and expectations (especially with younger audiences)
Best practices for digital channel- Email, websites, social media, intranets
Trends in communication that you can use to your advantage
How to craft smart messages that break through the noise and meet your objectives