Destination Gettysburg is producing a Group Leader Guide to promote the destination to group travel leaders.
This Group Leader Guide replaces the organization’s work-to-play sessions, which previously called upon members to assemble and compile information bags for group tradeshows. Leaders often found the bags to be too heavy to carry around the tradeshow and compiling the bags was often difficult on members with time and the money to print brochures.
Based on experience at tradeshows and feedback from attendees, Destination Gettysburg is launching its Group Leader Guide, a concise – yet effective – way for members to get their information in front of those planning group travel to Adams County.
“The staff at Destination Gettysburg analyzed the work-to-play process and believed that many bags assembled by members were not being used by the group travel leaders,” said Norris Flowers, President of Destination Gettysburg. “With our members’ time and money in mind, as well as establishing a way for group leaders to obtain information about Adams County in the most effective way, we established the Group Leader Guide.”
Group-friendly members have the opportunity to have a section in the guide, complete with a photograph, short 50-word summary about their property and contact information.
The Group Leader Guide will be customized for each tradeshow.
See a sample guide here.
In order to participate in 2016, members must complete a participation form by July 25, 2016.
Here are the group leader shows where we will be distributing the Group Leader Guide:
- Destinations New York Group Travel Show
- September 13-14, 2016 | Syracuse, NY
- Group leaders from across the state of New York attending through different tour operator companies
- Greater New Jersey
- November TBD | Atlantic City, NJ
- Group leaders from across the state of New Jersey looking for leisure travel ideas
Please fill out this form to participate.
Note: If you have questions about the Group Leader Guide, contact Nicole Absher, Group Sales Manager, at firstname.lastname@example.org or (717) 338-3062.