Officially launched at Destination Gettysburg’s National Travel & Tourism Week’s Community Cookout, these photo frames feature an accompanying hashtag - #GettysburgOutdoors, #TasteGettysburg, #MakeYourOwnHistory or #FindYourPark, a nod to the National Park Service’s centennial anniversary. The initiative also features a dry-erase board for visitors to write their own #MyGettysburg story as a way of sharing their personal passions about this destination.
Staff at Destination Gettysburg will be out and about in 2016, asking visitors to not only pose with the frames, but to post photos of themselves to their own social media channels for their friends to see. Those who post their photos on social media will receive a free T-shirt.
This marketing initiative gives visitors a new opportunity to share why they love Gettysburg in a fun and eye-catching way. By encouraging participants to post photos on their own social media accounts, the tourism community is expanding its reach beyond its own collective social media followers.