This year, advertising is taking on a new look and a new tagline for both print and digital marketing. The new "Get" campaign rolled out with "GETtysburg in Bloom" and continued with "GETtysburg Romance", both targeting couples to make their way to Gettysburg and Adams County to explore our outdoor recreation, our food and of course our history. Ads are running in Harrisburg Magazine, Pittsburgh Magazine, Arrive Magazine, as well as Recreation News, Country Living, Good Housekeeping, Women’s Day, AAA and Whirl.
With the expansive opportunities of digital platforms of display and video running on both desktop and mobile devices as well as our retargeting campaigns, the creative team at Boom was able to develop a series of display ads taking our headlines further. In addition to GETtysburg in Bloom and continued with GETtysburg Romance, we ran GETtysburg Outdoors, GETtysburg Spring Flavors, GETtysburg on the Green, GETtysburg History and GETtysburg Spring Fever. We also launched our 15-second pre-roll video that runs at the start of videos and in-stream on platforms including Hulu.
In addition to print and digital, Destination Gettysburg continues to utilize radio to reach our regional audience. A spring campaign will run through May and include the Radio PA Network, WAYZ and WIKZ as well as Total Traffic DC.
Of course, this is just the paid portion of the campaign. In addition to these elements, the team is actively working with journalists and bloggers to help tell our story. We also work all social media platforms – Facebook, Twitter, Instagram, Pinterest and YouTube – to share the spring destination story. Several blogs have been posted to encourage spring travel with several more planned. You can find all of the blogs at RoadToGettysburg.com. These stories are also dynamically pulled into the main website. And the last component we use to promote spring travel is our monthly consumer newsletter that currently blasts out to 80,000 opt-in subscribers.
Destination Gettysburg will continue to promote spring travel through May. All efforts drive visitors to the DestinationGettysburg.com site where they can find information about all 302 members, hundreds of events, special packages and to view our digital travel planner or request a hard copy. On the site, the visitor can also find information about downloading our app to use while in the market or while planning.
We are excited that our winter efforts utilizing digital, social and media relations have resulted in increased overnight stays based on an increase in lodging tax collection reports and hope that this positive trend continues.
Note: The digital advertisement pictured above will appear in May 2016's AAA Digital Edition. Click here to see the video that will play once the ad is live on AAA's website.