research and statistics
Destination Gettysburg bases its marketing strategy on research. Not only can this research identify how much money is being spent in Adams County, Pa., but it can provide the organization with the vital information in needs in regards to our visitors’ demographics, how long they are staying in our destination, and some of their spending habits.
This information is then used by Destination Gettysburg to establish its own strategy in reaching new visitors and extending their stay – thus increasing the benefits to the local economy.
Destination Gettysburg primarily uses three reports: a statewide economic report that identifies the impact that tourism provides to the county economy, its governments and the jobs that tourism supports; a visitor intercept survey that helps the organization understand the age, gender, income and other vital data of our existing visitors; and a credit card report through Visa that tracks the spending of international visitors to Adams County that use a Visa credit card.
Questions on tourism research, as well as how we apply that research to our marketing, can be directed to Carl Whitehill, Director of Communications with Destination Gettysburg, at carl@destinationgettysburg.com or (717) 338-1055.
This information is then used by Destination Gettysburg to establish its own strategy in reaching new visitors and extending their stay – thus increasing the benefits to the local economy.
Destination Gettysburg primarily uses three reports: a statewide economic report that identifies the impact that tourism provides to the county economy, its governments and the jobs that tourism supports; a visitor intercept survey that helps the organization understand the age, gender, income and other vital data of our existing visitors; and a credit card report through Visa that tracks the spending of international visitors to Adams County that use a Visa credit card.
Questions on tourism research, as well as how we apply that research to our marketing, can be directed to Carl Whitehill, Director of Communications with Destination Gettysburg, at carl@destinationgettysburg.com or (717) 338-1055.
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