The Gettysburg Borough Council recently approved a master plan for the revitalization of Gettysburg's Baltimore Street, from the southern edge of town on Cemetery Ridge to Lincoln Square.
The project includes new infrastructure, parking measures, beautification, pedestrian and bicycle amenities, improved safety measures and historic features.
Main Street Gettysburg, an organization which has facilitated the project, has outlined three phases through the recently approved master plan, which now allows the non-profit organization to seek more than $11 million in grant funding.
Most notable, perhaps, about the project is the addition of traffic lights at the intersections with both South and Lefever streets, as well as new lights, sidewalks and crosswalks - all in an effort to make the Baltimore Street corridor more pedestrian friendly and better link the downtown with recently revitalized Steinwehr Avenue.
Destination Gettysburg has already contributed $5,000 toward Baltimore revitalization and is among 10 community organizations who have partnered in support of the project. Destination Gettysburg's President, Norris Flowers, also sits on the Baltimore Street Community committee.
>> Read the Master Plan
Earlier this month, the popular women's lifestyle magazine/website Redbook featured Gettysburg in an article titled "Sixteen summer vacation ideas your whole family will love." The article suggested activities such as touring Gettysburg National Military Park as well as visiting the Lincoln Train Museum.
Redbook has a magazine subscriber base of over 2 million and an additional online audience reach of 2 million. Shortly after the story was published on Redbook.com, the article was picked up by MSN.com and featured in the lifestyle section.
>> Read the Article
Spending by international visitors in 2017 topped $1.58 million, according to VisaVue, a report that calculates spending by foreign travelers who use the Visa credit card.
This spending, of course, marks a portion of the overall international spending as credit cards used by foreign visitors varies considerably.
While international spending in 2017 dipped slightly, as compared to the previous years, the report gives Destination Gettysburg a glimpse into the impact its marketing has on the foreign market and helps staff identify the top countries of which Adams County attracts visitors.
Canada, the United Kingdom, China, Germany and Australia have consistently topped the list of spending, as identified through VisaVue. These countries align with those that Destination Gettysburg targets for international sales and marketing.
This week, Group Sales Manager Nicole Absher will meet with international receptive tour operators who handle inbound group travel.
And later this spring, Nicole and Director of Communications Carl Whitehill will travel to Denver, Colo., for IPW - the largest U.S.-based tradeshow for international travel. There, Nicole and Carl will meet with international tour operators and foreign journalists, respectively.
>> International Spending by Country
Lodging revenue in Adams County, Pa., surpassed $52 million in 2017, setting a record in sales for overnight stays in hotels/motels, bed and breakfasts, guest houses and campground cottages.
The total rentals in 2017, according to the Adams County Office of Treasurer, tallied $52,004,343 - breaking the previous high set in 2013, the year that Gettysburg commemorated the 150th Anniversary of the Battle of Gettysburg and Gettysburg Address. The lodging revenue for Adams County in 2013 was slightly more than $50 million.
"Tourism is strong in Adams County," said Norris Flowers, President of Destination Gettysburg, the county's official destination management organization. "Overnight stays are an important barometer for the strength of tourism - and the revenue collected for lodging positively impacts spending by visitors in other areas such as shopping, dining and entertainment."
In Adams County, a 5-percent tax is collected on all overnight stays - with the exception of tent and RV site rentals at campgrounds. Last year, the revenue generated through the lodging tax totaled more than $2.63 million.
>> Read More
On Feb. 6, Destination Gettysburg hosted the annual "Build, Inspire, Innovate" Summit at the Gettysburg Hotel. There were 140 attendees from a variety of business's and non-profits in the area.
Keynote speaker Kindra Hall started off the day discussing the importance of telling a business' story. She showed examples of how strategic storytelling will increase profits and the right and wrong way to go about it. Many were inspired to work on finding their own stories to tell customers.
After the keynote, there were eight breakout sessions with topics ranging from professional image and development, to social media techniques, to crisis communications and how to talk to the media.
The Summit was sponsored by Today Media and Premise Studio.
>> Summit 2018 Slideshow
Last week, more than 50 cider makers and cider enthusiasts took a short trip to Adams County, as part of a tour held in conjunction with CiderCon in Baltimore.
The participants spent the day touring local cider operations, traveling through the apple orchards and meeting the cider makers with connections to Adams County, and of course, tasted the dozens of cider varieties. Cideries included in the tour were Ploughman Cider, Jack's Hard Cider, Reid's Orchard & Winery, Big Hill Ciderworks and Good Intent Cider.
The tour was sponsored by Destination Gettysburg and presented a great opportunity to showcase the growing craft beverage industry of Adams County.
CiderCon is an annual conference hosted by the United States Association of Cider Makers and attracts cider makers and cider enthusiasts from around the world.
"I'm impressed by how fast the cider industry in this area seems to have developed. It seems to be working really well here," U.S. Association of Cider Makers board member Dan Wilson told the Gettysburg Times. "This area draws national attention to the cider industry."
>> Read More from the Gettysburg Times
Write something about yourself. No need to be fancy, just an overview.