Destination Gettysburg is ready to begin its winter marketing campaign to attract visitors in January, February and March. Much of the marketing will be centered around outdoor recreation at Liberty Mountain Resort, relaxing getaways and our culinary scene - which includes great restaurants and wineries.
The staff has already published a blog - "Eight Things to Do in Gettysburg This Winter" - and its already become one of the blog's top posts with 3,500 views. More winter themed blogs, including food and recipe posts, are planned for the season.
Pitches to media and further social media posts are planned for the winter season as a way to usher in the "Gettysburg Inspired" theme for 2017. Already, several journalists have expressed interest in visiting Adams County during the winter season.
Digital marketing will drive visitors to the website and mobile app to learn more about winter activities, events and great lodging. Washington DC, Baltimore and Harrisburg will be the target markets for this campaign.
This is an expansion of 2016 winter marketing which specifically ran on WashtingtonPost.com. The 2017 campaign will take advantage of our work with Essex Digital Platforms to reach our audience on their preferred sites and apps.
The members of Destination Gettysburg came out in a big way this week when Destination Gettysburg asked businesses to contribute items - toiletries, socks, gifts, etc. - for senior citizens in need throughout Adams County, Pa.
Destination Gettysburg worked with the Adams County Office of the Aging to understand their need and contribute to senior citizens this holiday season.
In all, 500 items were collected at Destination Gettysburg's annual holiday gathering, and 100 bags were donated to the Office of Aging. Remaining items were donated to WellSpan Gettysburg's Caring Closet program for patients who need various items.
Members of the tourism community helped package the items and sign cards for recipients.
Destination Gettysburg thanks the entire tourism community of Adams County for helping out with this cause.
Destinations Magazine, a publication by the American Bus Association, recently featured a variety of new experiences in the Gettysburg region, including the History Nerd Tours, Savor Gettysburg Food Tours, "A Christmas Carol," the Gettysburg NMP Museum and Visitor Center and Mason-Dixon Distillery.
"The Merriam-Webster Dictionary defines pilgrimage as a journey to a holy place. Such is Gettysburg," the article read.
Editors conducted an interview earlier this year with Destination Gettysburg's Director of Communications, Carl Whitehill
Destinations Magazine isa guide to North America's best group travel destinations, state-by-state itineraries, planning calendars, and essential marketing and strategic insight. Published bi-monthly, Destinations is available in print and online and reaches more than 7,500 ABA members and group tour decision-makers.
To read the article, click here.
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