Spending by international visitors in 2017 topped $1.58 million, according to VisaVue, a report that calculates spending by foreign travelers who use the Visa credit card.
This spending, of course, marks a portion of the overall international spending as credit cards used by foreign visitors varies considerably.
While international spending in 2017 dipped slightly, as compared to the previous years, the report gives Destination Gettysburg a glimpse into the impact its marketing has on the foreign market and helps staff identify the top countries of which Adams County attracts visitors.
Canada, the United Kingdom, China, Germany and Australia have consistently topped the list of spending, as identified through VisaVue. These countries align with those that Destination Gettysburg targets for international sales and marketing.
This week, Group Sales Manager Nicole Absher will meet with international receptive tour operators who handle inbound group travel.
And later this spring, Nicole and Director of Communications Carl Whitehill will travel to Denver, Colo., for IPW - the largest U.S.-based tradeshow for international travel. There, Nicole and Carl will meet with international tour operators and foreign journalists, respectively.
>> International Spending by Country
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