Near the end of October, The Inn at Herr Ridge began expanding on Sharpshooters Bar and Grille to create a new venue. Expanding outwards from the existing structure, the venue will have a rustic barn feel that will cater to meetings, events and weddings. The structure is expected to be ready by spring of 2018. "But you know, things like this are never really done," said Michelle Liller, Director of Sales and Marketing. "We will always be going back and adding to it and making it better."
This venue has been in the works for about 10 years. When Sharpshooters was built in October 2008, owner Steven Wolf knew he wanted to expand on it.
"We are always evolving [at the Inn at Herr Ridge] to capture more business," said Michelle. "We are venturing into the wedding business with the venue. We will now be able to offer something more than a banquet hall."
Michelle believes that the new venue will bring the property together. "We have the two dining options on the property, the inn and now a venue. We can offer our guests everything right on one property."
The venue edition with double the size of the existing structure and be able to hold about 150 to 200 guests. As seen in the rendering there will be sliding barn doors on the outside. Eventually, a staircase will be put in the structure that goes to the top floor where a bridal quite and additional rooms will be built.
Reservations for the venue space have already begun. Follow the Inn at Herr Ridge on Facebook for more updates throughout the construction process.
When businesses take on large projects, like what the Inn at Herr Ridge is doing, it’s a testament to the local tourism industry. Without visitors coming into Adams County, these types of projects and expansions wouldn’t be as common as they are. Creating new venue spaces, or opening a restaurant or hotel only enhances the local tourism community.
Rounding out the end of the holiday season, New Year's activities are abundant in Gettysburg. There are many places throughout town that will be offering different events to ring in the new year. Gettysburg's 19th Annual New Year's Eve Celebration features music, fireworks and free entertainment for the entire family. The activities are as follows:
Majestic Theater's Free Family Movie, 25 Carlisle St.
7:30 p.m. National Lampoon's Christmas Vacation- Free admission but reservations are recommended.
Christ Lutheran Church, 30 Chambersburg St.
7:30 - 8:30 p.m. Magician John Wolfe
8:45 - 9:25 p.m. American music by Dearest Home, led by the Folkemer Family
9:30 - 10:20 p.m. Sing-along, seasonal and traditional songs led by Christ Lutheran musicians
10:30 - 11:20 p.m. Cormorants Fancy, folk, Celtic and seasonal tunes
11:30 - 11:45 p.m. Community worship service
9 - 12:30 a.m. DJ Mark Rosensteel
9:20 - 9:30 p.m. Entertainer Paul Moschette
9:30 - 10:15 p.m. Music by Hundreds of Thousands, an alternative rock band
10:20 - 10:30 p.m. Madalynn Alt, baton twirler
10 - 12 a.m. Balloon art by Adventure in Fun, Gettysburg Hotel College Room
10:30 - 11:30 p.m. Music by the band Audacity, a classic rock band
11:30 Countdown to midnight on Gettysburg Hotel porch, emcee Mark Rosensteel, Funny Hat Contest, Mayor Ted Streeter, guest soloist Margaret Folkemer
12 midnight Fireworks display over Lincoln Square
In addition to the festivities happening in Lincoln Square, there will also be New Year's Eve events happening at the Inn at Herr Ridge, The Farnsworth House, The Gettysburg Hotel, Liberty Mountain Resort and the Battlefield Bed and Breakfast Inn.
>> Check out the Full Calendar
The holiday season is an important time for the Adams County tourism community because of the opportunity to extend the season for visitors and generate revenue for businesses through the New Year's holiday.
For years, Destination Gettysburg's marketing of the holiday season focused on the dozens of events, the shopping, cozy accommodations and great restaurants to celebrate the holiday season, which runs from Thanksgiving through New Year's Day. Adams County is a great place to relax and enjoy the season.
Last week, eight travel journalists, which included bloggers, editors and writers, spent a short weekend in Adams County experiencing the holiday season. Destination Gettysburg's intention was to generate coverage for future holiday seasons, but also provide these journalists' audiences with content this year through social media, videos and blogs while the journalists were here on their tour.
The tour received great feedback from journalists and the season's first snowfall provided a beautiful backdrop to the holiday season in Adams County.
So far, the tour has resulted in a handful of articles and dozens of social media posts on Instagram, Facebook, Snapchat and Twitter.
The articles include:
Spending Holiday Time in Gettysburg - All Things Fadra
Gettysburg Christmas Fun: Top Things to Do on a Holiday Visit - Fun in Fairfax Va.
The Gettysburg Christmas Spirit: Festive Things to Do in the Historic Town- Travel Addicts
Things to Do in Gettysburg PA During the Holiday Season- Walking on Travels
Destination Gettysburg is looking forward to future Holiday Media Tours.
>> Check out the Social Media Posts
This time of year, Destination Gettysburg takes time to review and reflect on the efforts made to reach new travelers and connect with our repeat visitors. We look at our outlets used, we review our themes and messaging and we consider our creative elements such as taglines, images and identity. As we began this process, we knew we had an ongoing issue with our existing logo - mainly that the full graphic design was not complimentary to our ad designs and even the text-based portion left people wondering if the backward G at the end was a mistake or intentional.
With these thoughts in mind, we embarked on a journey with Boom Creative, our design partner from Pittsburgh, to develop a logo that was connected to the destination, not just to Gettysburg.
As a designer, there are desired attributes when creating a logo to have the biggest impact. The idea is to develop a mark that will become a brand identifier, even without anything else to support it. Part of this is achieved, simply with our name. However, there are six attributes that were considered during the design phase. The team agreed that the logo should be memorable, bold, engaging, versatile, clean and aware.
Boom then developed two survey tools, one for member stakeholders and the other for visitors.
We asked our stakeholders what sets us apart from other destinations in Pennsylvania as well as national destinations. Two characteristics came out on top, our history and the fact that we are more than history. For this reason, it was important to acknowledge our history while nodding to our fun vacation experiences.
From our stakeholder research and visitor feedback survey, the following factors were considered when designing the new logo:
In connecting with visitors, many questions were asked, including key words and phrases that come to mind when thinking of Gettysburg, what they like and dislike about the destination, the makeup of their travel party and more. Our survey tool also asked for feedback on the existing logo. While many comments were collected, over 1,200 to be exact, the one comment that stood out clearly as we reviewed data was, "Gettysburg is one of those names that needs no explanation such as Antietam or Pearl Harbor." The word Gettysburg, by its very nature, is history. With that identified, the question remained, how do we incorporate that we are more than a history destination, that we are a fun, cultural vacation destination with scenic beauty and modern amenities?
Giving back to the community in economic benefits through tourism, of course, is Destination Gettysburg's core mission. But the destination marketing organization of Adams County, Pa. is also a contributor to a variety of community causes and needs including events, community projects and supporting other key organizations throughout the county.
In 2017, Destination Gettysburg has donated nearly $50,000, including $20,000 to support Main Street Gettysburg, $15,000 to cover the cost of the Fourth of July fireworks, and $3,000 to help cover Adams County Arts Council's cost of the New Year's Eve Celebration in Lincoln Square.
Recently, several donations have been made to such organizations as Old Getty Place for the Halloween Parade, Lincoln Fellowship of Pennsylvania for the Dedication Day Ceremony, and the East Berlin VFW toward the restoration of a F-14 Tomcat aircraft (pictured above).
Destination Gettysburg also contributes $1,000 to the Gettysburg Garden Club for the watering of the flowers throughout the Borough of Gettysburg, and donates its services to the Gettysburg Brass Band Festival.
"Giving back to the community is important to Destination Gettysburg," said Norris Flowers, President. "These organizations are working hard to host events as well as provide an attractive community to welcome our visitors."
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