With Memorial Day comes the start of our summer marketing season, inviting our core summer traveler - families - to hit the destination to make their own history.
Summer digital advertising is focused on reaching families and couples traveling for summer vacation. Digital marketing includes display ads, search engine marketing including ad words, in-app ads, pre-roll video and Spotify. All digital advertising is delivered across platform, meaning we target users on desktops, tablets and mobile devices. This year, we are testing the effectiveness of native online advertising which will drive traffic to our blog. In addition to delivering first time ads, our campaign retargets those who make the visit to our website.
Digital marketing is supported by print ads in Pittsburgh, Whirl, Philadelphia, Baltimore and Harrisburg magazines in addition to Good Housekeeping, Redbook, Women's Day, AAA World, Rec News and the National. As well, radio advertising will run through both the Pennsylvania and Maryland radio networks and on two DC and two Baltimore radio stations featuring fun campaigns and giveaways.
We will continue to share our destination story on Instagram, Facebook, Twitter, Pinterest and YouTube. Look for "Road Tripping with Paige" videos twice a month and amazing blogs weekly. You can find all of our blogs at RoadtoGettysburg.com. You can also find our team out and about with our fun photo frames. Check out the calendar to learn the schedule and encourage visitors to seek us out. The #GettysburgMoments campaign will also continue to run throughout the summer.
Our communications team will work throughout the season to pitch relevant stories to regional and national media.
The website has been switched over to summer, so any seasonal summer copy is now live. All traffic from our campaigns are driven to our website to deliver information that can assist in creating the perfect Gettysburg vacation.
Destination Gettysburg is ready for the summer... now if the weather would just cooperate.
>> Check out our summer ads
The Federal Pointe Inn, located in the historic district of downtown Gettysburg, has been named the 2017 “Hotel of the Year” by Choice Hotels International for the Ascend Hotel Collection. This national award is given each year to the best of the 160 hotels of the Ascend brand, which is for unique, historic boutique hotels across the United States and internationally.
The hotel, which was built as a school in 1896, was transformed into a boutique hotel in 2012 when it then joined the Ascend Hotel Collection.
“Our hotel property was selected as the hotel of the year based on our guests’ experience, including the upscale feel of a repurposed school and most importantly the dedication of the staff to provide outstanding service,” said owner and general manager Peter Monahan. “We offer charm and sophistication in a relaxed, yet elegant, boutique hotel atmosphere. The Federal Pointe Inn take the guests back in time to experience the grandeur of a luxury hotel.”
Being the owner and general manager of two Choice Hotel properties in the last 22 years, Peter has been a finalist for “Hotel of the Year,” twice with the Federal Pointe Inn and twice with Quality Inn at General Lee’s Headquarters.
Recently, the Federal Pointe Inn announced the opening of its new Carriage House situated adjacent to the inn and featuring five new upscale rooms. The inn features a pub, meeting space and a variety of amenities.
For more information on the Federal Pointe Inn, visit www.federalpointeinn.com.
Two new attractions have opened their doors this spring in the Gettysburg area, and this latest trend in entertainment is already popular among visitors to Adams County, Pa.
But what is an escape room?
Escape rooms offer participants - normally a group of friends/family or strangers - with an hour-long experience to solve a series of puzzles to unlock (or escape) from a room.
Rooms and puzzles vary greatly, but often include themes, such as they do in Gettysburg's two escape rooms - 1863 Escape and Escape Gettysburg. Escaping these rooms takes teamwork and creative thinking.
Escape rooms aren't just for leisure travelers. Such attractions are also popular for meeting groups and group travelers.
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