Over the last three months, the team at Destination Gettysburg has been busy reviewing the efforts of 2017 and developing a plan that would fulfill on our mission of marketing Adams County as a premier travel destination and producing a positive economic impact. Based on the impact and engagement- which is evident through our owned media channels as well as increases in demand on the Smith Travel Research (STR) report- and an increase in lodging tax revenue, there were only a few tweaks needed to develop the 2018 plan.
We encourage you to download and read the plan, considering places you can overlap your plan and our plan to extend your story. Our target markets, distribution channels and themes will remain the same. Marketing materials will continue to use the "Gettysburg Inspired" headline and "Make Your Own History" tag. What you will see this year is an undertone of the essence of American value woven into our campaigns through imagery and language. It is a way to elevate the feeling of our community of authentic, simplistic love of country, each other and the message of unity.
A few other changes will include:
>> Read the 2018 Marketing Plan
We encourage you to download and read the plan, considering places you can overlap your plan and our plan to extend your story. Our target markets, distribution channels and themes will remain the same. Marketing materials will continue to use the "Gettysburg Inspired" headline and "Make Your Own History" tag. What you will see this year is an undertone of the essence of American value woven into our campaigns through imagery and language. It is a way to elevate the feeling of our community of authentic, simplistic love of country, each other and the message of unity.
A few other changes will include:
- The new logo
- All print ads will move to larger, brand image ads and we will introduce ads in three new publications - South Jersey Magazine seasonally and Frederick Magazine and Baltimore Fishbowl Holiday Guide to drive more holiday travel.
- 2018 will be the year of the student for group tour with three student focused FAM tours, two associated with SYTA, which is hosted in Baltimore this year. As well, Heartland Travel Showcase and Virginia Motorcoach Association shows will be added back into our efforts.
- Destination Gettysburg will continue to develop the brand awareness in the meetings sector but will do so through digital marketing and direct marketing to the current database.
- In the international market, efforts will be placed on inbound receptive operators with an added sales mission to New York City and a follow up FAM tour.
>> Read the 2018 Marketing Plan
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