Destination Gettysburg's Jess Clevenger, social media manager, and Rachel Wright, communications assistant, traveled down to Baltimore last Thursday evening to promote
Gettysburg to WTMD's First Thursday concert goers.
WTMD, a local Baltimore radio station, has hosted the concert series in Canton Waterfront Park the first Thursday of every month this past summer with well over a thousand people in attendance every month. Destination Gettysburg advertises with WTMD, so our staff set up a table to talk with people face-to-face about what Gettysburg has to offer during the event.
"Many of the people we spoke with were surprised by all that was available for them to do in Gettysburg," said Rachel. "People who said they haven't been here in years spoke very enthusiastically about making a trip back soon."
Destination Gettysburg has been using photo frames as a social media campaign since spring of 2016. Visitors are encouraged to take a picture in one of the frames and post it to social media using the hashtag #MyGettysburg. The purpose of this is to increase visitor engagement on social media.
These photo frame tables are usually set-up around Gettysburg and on the battlefield to interact with visitors who are already here, however, it's just as important to travel to out-of-market areas to campaign as well. The Baltimore-area is a great market as it's only an hour and a half drive from Gettysburg making it close enough that it's a feasible trip, but far enough away that Gettysburg may not be on their radar of travel destinations.
Destination Gettysburg has also taken the photo frames to the National Civil War Museum in Harrisburg.
Write something about yourself. No need to be fancy, just an overview.