Last month, Destination Gettysburg kicked off the new year by attending the American Bus Association (ABA) Marketplace. Sales Manager, Chrystal Charlesworth and Sr. Director of Sales and Partnership, Donna White traveled with 10 partners to Omaha, NE where they were among 3,500 ABA delegates attending. Chrystal and Donna took 88 appointments with tour operators who were interested in bringing groups to Gettysburg and Adams County. Eighty-two of their appointments were mutual. While history remains a top draw for visitors, operators expressed an interest in new and interactive ways to experience history. We also noticed an increase in requests for holiday experiences happening in Gettysburg. To ensure that Adams County remains in the forefront of these tour operators minds, Chrystal has begun to send out the first round of customized follow ups to each delegate, providing additional information on the materials discussed during their appointments. She will continue to help facilitate information throughout their 2020 and 2021 planning processes.
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March 2020
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