Last week, Destination Gettysburg traveled to IPW, the largest international travel tradeshow in North America, and the most significant generator of visitors to the United States.
Sales Manager Nicole Absher and Director of Public and Media Relations Natalie Buyny were among 6,300 IPW delegates this year working with both international buyers and media to attract more visitors to Adams County from foreign countries.
In just three days, Destination Gettysburg met with approximately 60 journalists and international/domestic buyers who were interested in learning more about Gettysburg and Adams County. Our destination's top five international markets are Canada, United Kingdom, Germany, China and Australia. A large majority of the prescheduled appointments were with representatives from these countries.
While history remains a top draw for international visitors, both journalists and operators are increasingly showing interest in culinary, recreation, agritourism and other experiences, including the new Adams County Pour Tour.
International visitation and spending represents a small, but important part of Adams County's tourism industry. Foreign visitors typically stay longer and spend more money in their travels.