Destination Gettysburg's Vice President, Stacey Fox, and Director of Communications, Carl Whitehill, attended a four-day professional development conference last week as part of U.S. Travel Association's ESTO (Educational Seminar for Tourism Organizations).
The conference included breakout sessions and general keynote seminars on marketing and public relations including digital advertising, communication tactics, multi-media content and several topics that addressed the importance of standing out amongst the competition, how travel has been affected by the current political climate around the country as well as virtual reality, travel economics and user-generated content.
"ESTO brings together some of the best ideas that destination marketing organizations, state travel offices and marketing agencies are using around the world," said Stacey. "The conference is a great way for DMOs to learn about these practices as well as be inspired by the results that other destinations are seeing as a result of their creative ideas."
The ESTO conference was attended by 750 marketing and communications professionals from more than 200 organizations. The Destination Gettysburg staff was able to gather new ideas, share ideas with others and begin to implement new approaches and tools for marketing travel to Adams County, Pa.
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