Starting in mid-September, the full fall campaign for Destination Gettysburg will launch, complete with new digital ads, print ads and all new videos. You will see not only a seasonal transformation, but a design transformation too. After about 18 months of our unique petal-style design, you will begin to see one main image with smaller detailed experiences. Each print ad will utilize the Gettysburg Inspired headline and we will continue with our "Make Your Own History" tag. Regardless of the platform, we are moving people to request a travel planner, download our app and visit our website - all ways to drive more traffic to information about our members.
Marketing messages, which utilize photography captured in-market by our partners, showcase the unexpected experiences in our destination, while still bringing in the history. This tactic has shown a positive impact on the destination. Since launching this approach in 2014, we have seen an increase in interest from travel writers and bloggers as well as increases in visitation. We have also found that the average age of our visitor is slowly coming down.
Be sure to follow us on social media to see our weekly blogs from RoadtoGettysburg.com, our bi-weekly Gettysburg Road Tripping videos, culinary blogs featuring local recipes and chefs, as well as the amazing posts on Instagram. Be sure to share our posts, especially if they include a mention of your business.
For a complete rundown of where to see our ads, check out the 2017 Marketing Plan.
>> View Two of our Fall Campaign Videos Here and Here