Destination Gettysburg has built a holiday campaign that kicks off in November and runs through New Year's Day. As with all campaigns, we will launch a multi-media placement of holiday-centric ads. These paid placements include radio, digital - display, search engine marketing, video and print in regional publications including Recreation News, Baltimore Magazine and Harrisburg Magazine.
In addition, we will be distributing social media posts on all platforms - Facebook, Twitter, Instagram and Pinterest. Social media content and blogs will focus on events, attractions, dining and lodging during the holiday season and, of course, shopping.
In early December, for the first time, Destination Gettysburg will be hosting a Holiday Media FAM tour where an estimated eight to ten journalists will spend the weekend experiencing the holiday season including performances, dinners and other events in an effort to generate additional travel both this year and in the future.
We encourage all of our members to share our holiday content on social media and other marketing materials as well as keep us posted on new holiday events, activities and exhibits.