To promote Adams County as a festive holiday getaway, Destination Gettysburg has been advertising to a regional market in Washington, D.C., Harrisburg, Baltimore and Frederick, MD. These paid placements have run in print publications such as Recreation News, Baltimore Magazine, Harrisburg Magazine and Frederick Magazine, radio spots on WTMD 89.7 FM Baltimore and on digital platforms through search engine marketing (SEM), videos and banner ads on AAA.com. The holiday campaign, which started on Thanksgiving, will run until New Year's Day.
Looking ahead, Destination Gettysburg will continue to promote Adams County regionally as a winter getaway with ongoing digital marketing and SEM. A print ad will be placed in the upcoming issue of Pinpoint PA Magazine, which features Gettysburg as their cover story. The winter campaign will run from January to March, however if spring comes early in 2019, the campaign will be cut short and the spring campaign will start up.
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