International MArket Eyes Gettysburg

​Even though visitors from foreign countries represent a small portion of the overall travel to Adams County, Pa., every year the international market remains an important sector of the tourism industry - as it brings in millions of dollars in revenue annually.
 
Destination Gettysburg works closely with both media and international tour planners to develop foreign travel to Gettysburg - typically as part of larger trips to the East Coast United States.
 
So far, according to this VisaVue snapshot, which measures the use of the Visa credit card by foreign visitors to Adams County, $1.24 million has been spent in the first three quarters of 2017. It should be noted, however, that the VisaVue report represents only a portion of international spending in Adams County, as many foreign visitors - including China - do not use Visa credit cards on their trips.
 
As part of our international marketing effort, staff at Destination Gettysburg attend marketplaces and other events to meet face-to-face with foreign travel journalists and tour operators, including IPW, International Media Marketplace, North American Journeys (NAJ) and Ontario Motor Coach Association (OMCA), where Group Sales Manager Nicole Absher is attending this week in Toronto, Canada.
 
Both our communications and sales departments have hosted a significant amount of international writers and operators in 2017, mostly because of the location of IPW this June in Washington, DC.
 
In all, Destination Gettysburg will host 12 international journalists in 2017 including three from Canada, two from the United Kingdom and two from Germany. Other countries include Costa Rica, Hungary, China, Denmark and France.
 
Two articles published already include the Toronto Star and Germany's Urlaub fuer Unternehmer.
 
Additionally, foreign tour operators have participated in tours hosted by Destination Gettysburg this year and have included representatives from France, Germany and the United Kingdom.
 
>> More on Destination Gettysburg's International Marketing

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