Destination Gettysburg recently returned from IPW – the largest international travel trade show in the United States. Every year, the sales and media relations staff at Destination Gettysburg attend this event to sit face-to-face with dozens of foreign tour operators and international journalists. This year, collectively, Destination Gettysburg – Group Sales Manager Nicole Absher and Director of Communications Carl Whitehill – met with more than 70 international representatives interested in creating partnerships for future business as well as crafting articles and broadcasts around the world. The majority of tour operator appointments focused on the German, Canadian and French markets as well as a few Asian companies to discuss possible new business. Common discussion topics included new experiences for existing travelers and travel groups, visitors who have traveled to the United States but not beyond New York or Washington, as well as more local, authentic experiences. Overall, however, the majority of appointments included ideas about interactive history and agricultural experiences. In addition to attending IPW in Washington, DC, Destination Gettysburg also hosted numerous operators and travel media both before and after IPW as part of FAM tours. > Read More About International Marketing
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March 2020
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