Pour Tour Survey Gives Insight to Visitor Experience

The Adams County Pour Tour craft beverage trail, which launched in May 2018, has been receiving positive feedback on social media and from participating partners. Last month, Destination Gettysburg sent a survey to the 360+ subscribers of the Adams County Pour Tour e-newsletter, as well as to the 1,300+ contacts collected from those requesting passports on the Adams County Pour Tour website to collect data from those who have traveled along the trail.
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Survey results show that Destination Gettysburg advertising is the primary driver for the Adams County Pour Tour (57 percent) followed by social media (22 percent). The majority of participants are from Pennsylvania (61 percent) and Maryland (19 percent ) and 28 percent are considered local (located within a 30-mile radius of Gettysburg). Fifty-four percent reported staying two or more nights in Gettysburg. They are taking in other experiences like shopping, Gettysburg National Military Park and museums. Eighty-seven percent of those who have done the Pour Tour rated it as an excellent or great experience and 97 percent are likely to return to Gettysburg.

Visitors comments include, "Did this the past two years and never had more fun on our vacation!!! Look forward to next year, and the next and the next etc!!" and "This is an EXCELLENT addition to visiting Gettysburg. The stops are great and the people are awesome."

We will use this data to continue to analyze the structure and operation of the Adams County Pour Tour so we can provide the best experience possible for our visitors. For any questions related to the Adams County Pour Tour, please contact Paige Neidig, Trail Manager, at [email protected].

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