![]() The overall revenue of hotel stays, as measured by Smith Travel Research (STR) increased 1.6 percent in 2016, a year-end report concluded. Additionally, the average daily rate (ADR) among those participating hotels increased 4.1 percent to $107.47 as compared to 2015. The demand for hotel rooms in 2016, however, dropped slightly, marking a leveling out after 2015's banner year for overnight stays in Adams County, Pa. STR, which measures hotel occupancy in 17 of the county's largest accommodation properties, reported that 414,258 rooms were booked in those hotels in 2016, a 2.4 percent drop over the previous year. It should be noted, however, that 2015's numbers were impressively high, surpassing that of 2013 - the year that Adams County hosted the 150th Anniversary of the Battle of Gettysburg. STR just recently began measuring occupancy and other lodging data among eight bed and breakfasts, but comparable, yearly data is not yet available. Click here to see more research.
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March 2020
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