Lodging is an important barometer for measuring the success of tourism, and is vital for generating spending in other areas as well. In other words, the more nights that a visitor spends, the more likely they are to spend additional money on dining, shopping and entertainment.
Through the end of June, the number of hotel rooms sold in Adams County was 195,858, marking an increase of 7 percent over the same months in 2017, according to Smith Travel Research (STR). In addition, the revenue generated in the first half of 2018 exceeded $20.1 million, an increase of nearly 5-percent. Yearly revenue in 2017 set an all-time record of $52 million.
The average daily rate (ADR) of hotel rooms sold in the first six months, however, dropped 2 percent over 2017, at an average of $102.65 per night.
STR measures and estimates data compiled by hotels throughout Adams County.
A separate report, commissioned through the PA Department of Community and Economic Development, estimates that lodging accounts for $93 million annually in Adams County.
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