With Memorial Day comes the start of our summer marketing season, inviting our core summer traveler - families - to hit the destination to make their own history.
Summer digital advertising is focused on reaching families and couples traveling for summer vacation. Digital marketing includes display ads, search engine marketing including ad words, in-app ads, pre-roll video and Spotify. All digital advertising is delivered across platform, meaning we target users on desktops, tablets and mobile devices. This year, we are testing the effectiveness of native online advertising which will drive traffic to our blog. In addition to delivering first time ads, our campaign retargets those who make the visit to our website.
Digital marketing is supported by print ads in Pittsburgh, Whirl, Philadelphia, Baltimore and Harrisburg magazines in addition to Good Housekeeping, Redbook, Women's Day, AAA World, Rec News and the National. As well, radio advertising will run through both the Pennsylvania and Maryland radio networks and on two DC and two Baltimore radio stations featuring fun campaigns and giveaways.
We will continue to share our destination story on Instagram, Facebook, Twitter, Pinterest and YouTube. Look for "Road Tripping with Paige" videos twice a month and amazing blogs weekly. You can find all of our blogs at RoadtoGettysburg.com. You can also find our team out and about with our fun photo frames. Check out the calendar to learn the schedule and encourage visitors to seek us out. The #GettysburgMoments campaign will also continue to run throughout the summer.
Our communications team will work throughout the season to pitch relevant stories to regional and national media.
The website has been switched over to summer, so any seasonal summer copy is now live. All traffic from our campaigns are driven to our website to deliver information that can assist in creating the perfect Gettysburg vacation.
Destination Gettysburg is ready for the summer... now if the weather would just cooperate.
>> Check out our summer ads
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