The momentum from a successful 2017 season in Adams County tourism has spilled over into the first quarter of this year with both hotel demand and revenue increasing significantly.
Through March, the number of hotel rooms sold in Adams County was 72,468, marking an increase of 10.8 percent over the same months in 2017, according to Smith Travel Research (STR). In addition, the revenue generated in the first quarter of 2018 exceeded $5.8 million, an increase of 9.2 percent. Yearly revenue in 2017 set an all-time record of $52 million.
STR measures and estimates data compiled by hotels throughout Adams County. A similar, but separate report, calculates data submitted by bed and breakfasts.
B&Bs posted increases of 22.6 percent in demand and 10.3 percent in revenue for the first quarter of 2018. Revenue among eight participating B&Bs, neared $300,000 for the three-month period.
Both B&Bs and hotel properties, however, posted declines in the average daily rate (ADR) charged to overnight guests, at -10 percent and -1.5 percent, respectively.
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