Destination Gettysburg launched the Hospitality Heroes program in June 2017 as way for front-line staff to engage with the destination as our visitors would. By having first-hand experience, these front-line employees will be able to assist future visitors in planning their trip to Gettysburg and surrounding area by providing their own personal knowledge.
Since the launch, over 190 attendees have represented over 40 different businesses, and 18-member businesses have hosted outings and shared their experience with the Hospitality Heroes. Some of the most popular outings included a Licensed Battlefield Guide led tour of Gettysburg National Military Park (August 2017), Gettysburg National Military Park Museum and Visitor Center Tour and program sampling (May 2018), the Farnsworth House tour (June 2018) and Steam into History (August 2018). A monthly newsletter is also distributed to front-line staff that includes educational information, monthly events and business spotlights.
Front-line staff from any business that interacts with visitors, not just the businesses that are in the tourism industry, are encouraged to attend. Past attendees have come from accommodation properties, retail shops, spas and salons, transportation services, history and education services and non-profits. Managers and business owners should tell their front-line staff about these free opportunities to experience the destination and encourage them to attend.
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